CASE STUDY FROM CHARLIE WALK
FOR Aspiring ARTISTS, MUSICIANS, AND INDUSTRY PROFESSIONALS

THE DISRUPTION OF THE MUSIC INDUSTRY
THE NEW FORMULA FOR FINDING YOUR
FIRST FANS & BREAKING OUT
CHARLIE WALK
Charlie Walk is an iconic music executive who has been honored on Billboard’s Power 100 list throughout the course of his more than thirty-year career in the music industry. Walk’s hands-on guidance has been pivotal in pushing into the spotlight countless previously unknown artists and household names including Aerosmith, Ariana Grande, Beyoncé, Billy Joel, Bruce Springsteen, Demi Lovato, Destiny’s Child, Drake, Enrique Iglesias, Florida Georgia Line, Fugees, Hailee Steinfeld, Jennifer Lopez, Joe Jonas, The Jonas Brothers, John Mayer, Lauryn Hill, Lorde, Mariah Carey, New Kids On The Block, Nick Jonas, Nicki Minaj, Nipsey Hussle, Post Malone, Ricky Martin, Shakira, Shawn Mendes, Taylor Swift, The Weeknd, Will Smith, Wyclef Jean and many more. Affectionately known to insiders as “the Artist behind the Artist,” Walk has driven the promotion and marketing campaigns of over 300 number one songs on the Top Forty charts. 

Walk launched his career at the prestigious Columbia Records and then served as the President of Epic Records and Republic Records. He was recently featured as a judge alongside Sean “P. Diddy” Combs, DJ Khaled and Meghan Trainor on FOX’s nationally syndicated television program The Four: Battle for Stardom. Walk continues to maintain his massive influence over global popular music due to his unique ability to pivot in the ever-changing business of music. He remains one of the most followed music executives on Instagram. In 2019, Walk founded Music Mastery, a global online membership community that educates and inspires artists, creators & the next music industry professionals. A portion of proceeds from Music Mastery go towards The Charlie Walk Foundation for the Arts, with the goal of supporting underprivileged artists and creators in need. You can donate at www.charliewalkfoundation.org

Walk’s undying love for music and the artist community remains as pure as ever. His passion for mentoring artists into superstars and breaking new talent on the world stage is unparalleled. His ear, knowledge and experience are unrivaled, and his consistent track record of success after success has proven his advice to be timeless and effective. 
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