I’ve driven the promotion and marketing campaigns of some of the biggest artists in the world over the course of my 30 year career in music.
I’ve helped artists like Drake, Post Malone, Ariana Grande, The Weeknd and Taylor Swift (to name a few) expand their fan-base and make a serious amount of cash.
But when I was coming up in the business, I saw thousands of artists with the sound and drive to become world-class never figure out how to cut through the noise.
I couldn’t help but ask myself why?
These artists…they’re as talented and ambitious as everybody at the top, so…
What pieces are they missing?
What do they need to do to stop getting ignored? To get heard? To make money with their music?
The answer...they found their way into a community of insiders.